•Rajeev Jhawar Cautions all to Remain Agile and Responsive to the Changing Market Needs
Rajeev Jhawar, Managing Director at Usha Martin Limited is the son of Brij Kishore Jhawar. He has been the MD of Usha Martin since May 19, 2008. Rajeev Jhawar is also the Director of Neutral Publishing House Ltd. The company has a global base of wire rope manufacturing, with facilities located in India, the UK, Dubai and Bangkok.
Usha Martin is one of the largest manufacturers of wire ropes in the world and has the capacity to produce 300,050 tonnes of it per annum. The company has a global base of wire rope manufacturing, with facilities located in India, the UK, Dubai and Bangkok. For specific products, Usha Martin has collaborated with globally reputed companies like Gustav wolf of Germany, Joh. Pengg AG of Austria and Tesac wire ropes of Japan. Usha Martin is known for making a wide range of wire rope products, which have applications across the world.
Usha Martin under Rajeev Jhawar is on a new start. After all that had happened in the recent past, the company is in the path for a new start. And it has already taken sprout under the leadership of Rajeev Jhawar. The company’s global R&D center in Italy is actively engaged in the design of wire ropes and uses property design software to develop products. The company also has a comprehensive R&D facility in its manufacturing unit at Ranchi. Product innovation that meets the customers’ needs is a continuous process for us. Usha Martin is a major supplier of several OEMs.
The market leader in India in wire ropes, Usha Martin has the capacity to produce a wide range – from 4.8 mm to 130 mm in diameter – of wire ropes. The USP of Usha Martin Ltd. is diverse quality products that cater to large customers. It is the concept of a ‘super market, where one can pick up everything under one roof. Describing the advantages of the overseas operations, Rajeev Jhawar affirms that these operations provide a significant synergy and support to the overall business performance. It also helps us to spread the offerings across the globe. The Covid pandemic had adversely impacted UML’s demand but the international market is expected to open up, though slowly. Rajeev Jhawar thinks that in the next five years, the segment will see good demand.
Rajeev Jhawar Usha Martin has also cautioned all to remain agile and responsive to the changing market needs and focus on increasing market share in high contributory products. Rajeev is bullish about the segment and expects oil & gas, ports and shipping to be the growth drivers. On a consolidated basis, 35-40 per cent of Usha Martin’s revenue is from exports to Europe, South East Asia, the US and the Scandinavian countries.
Usha Martin has been supplying us with wire ropes for heavy-duty cranes for ports over decades now,” says Harinder Singh, business head, coal import terminal, Adani Ports & SEZ. Performance-wise, UML’s products are on par with the imported ropes. Though the quality is good, there is a need to improve the services, says Rajeev Jhawar. Usha Martin enjoys strong brand recall in the segment. Usha Martin is now in the process of strengthening their projects and services under the leadership of Rajeev Jhawar.
According to Rajeev Jhawar, the adopted HR policy of Usha Martin identifies future leaders. The HR processes find high-potential performers. UML nurture them internally through training and development, as part of a succession planning process, so that future leaders can be developed within the organization.
