Bollywood is under serious threat from Bharatiya cinema — and it’s good news
The democratisation of cinematic space is one of the most refreshing changes in recent times. The cinematic space monopolisation of Bollywood, predominantly in the Hindi heartland, has been shattered for the good. The mundane world of Bollywood is finally seeing the end of the day. The overdose of appeasement, movie remakes, body shaming, flimsy storytelling, abysmal direction, lack of creativity and superficial stardom has finally been breached.
Come 2022, the mediocrity of Bollywood stands totally exposed in front of the brilliance of Bharatiya cinema. The movie industry called Bollywood which has been infested with nepotism and mediocre talent is suddenly facing an existential crisis because of the growth of Bharatiya cinemas. The three biggest blockbusters of the year are all from Bharatiya cinemas
The success of Pushpa: The Rise, RRR and KGF2 in 2022 has brought about a paradigm shift in the movie industry of Bharat. Bollywood, which used to monopolise the cinematic space in the Hindi heartland appears to be currently playing second fiddle to the Telugu, Kannada, Malayalam and Tamil movie industry. The ramifications of such a colossal change is likely to affect how the cinema industry will shape up for the next decade or so. This will in turn affect how the impressionable minds of the future will think and believe. It will also bring about a more competitive environment in which content will be the king.
